Fiber versus Cable: Why Sticking with Cable Is Holding Your Business Back

Choosing the right internet solution for your business doesn’t have to be complicated—but it is critical. And for most small and mid-sized businesses today, the decision usually comes down to cable versus fiber.

If you're still relying on cable—or any other first-generation alternative—it’s time to re-evaluate whether fiber optic connectivity is now available at your location.

As an AT&T Partner Exchange Solutions Provider, ITS has helped countless businesses make the switch to AT&T Dedicated Business Fiber—and we’ve seen how staying with cable can quietly hold companies back.

Let’s break it down.

How Cable Internet Slows You Down

Cable internet might have served you well years ago, but it simply wasn’t built for the way businesses operate today. Here are the key drawbacks:

• Much slower than fiber for both downloads and uploads

• Inherently less reliable—signal quality often fluctuates

• Asymmetrical bandwidth—upload speeds are a fraction of downloads

• Shared infrastructure—your performance depends on your neighbors

• Aging and unsupported—many ISPs are no longer investing in cable networks

For modern organizations that rely on cloud platforms, video conferencing, and 24/7 uptime, these limitations can seriously hinder growth and productivity.

The Competitive Risk of Falling Behind: Fiber versus Cable

Today’s business environment is more connected and competitive than ever before. If your competitors are operating on a dedicated fiber line while you're stuck buffering during a video call or dealing with sluggish file uploads—you’re at a disadvantage.

Fiber optic internet is no longer a "nice to have." It’s a strategic advantage.

Is Fiber Available at Your Location?

This is the most common—and valid—question: “Can I even get fiber internet at my business address?”

The great news is that fiber availability is rapidly expanding. Through our partnership with AT&T as a certified AT&T Partner Exchange Solutions Provider, we have visibility into the latest coverage zones and infrastructure rollouts.

In many cases, we can now offer:

• Symmetrical speeds (upload = download)

• Private, dedicated fiber lines

• 99.99% uptime SLAs

• Waived installation fees for qualifying locations

• Scalable solutions for growing teams

We’ll run a free site qualification check to confirm availability and offer pricing specific to your location and needs.

Why Work with ITS?

At ITS, we do more than just internet—we’re a full-service managed services provider (MSP), which means we understand how your internet impacts everything from your security to your cloud infrastructure.

And as an AT&T Partner Exchange Solutions Provider, we can guide you through the entire process of switching to fiber—from evaluating your current setup to activating a dedicated AT&T fiber connection, without disrupting your operations.

It’s Time to Future-Proof Your Business

The truth is simple: if you're still using cable, you're already behind.

Fiber optic internet offers the speed, stability, and security that modern businesses demand. And with AT&T’s network growing rapidly, your opportunity to upgrade is better than ever.

Let's Get you Connected to Fiber Internet

Whether you're an existing customer or exploring your options, we’d love to help. Our team can walk you through the benefits of switching to fiber and identify the best internet solution for your unique needs.

Ready to take the next step? Contact us today for a free consultation at (805) 520-7020