Understand Your Internet Connection — And Why It Might Be Holding You Back

When was the last time you evaluated the internet connectivity powering your business?

If it’s been a while, now is the perfect time to take another look—especially with how far fiber internet has come. As an AT&T Partner Exchange Solutions Provider, ITS helps businesses like yours reassess outdated infrastructure and take advantage of high-performance solutions like AT&T Dedicated Business Fiber.

Fiber internet offers substantial improvements in speed, reliability, and long-term efficiency. And with the AT&T fiber network expanding rapidly, your location might now be eligible—even if it wasn’t during your last review.

If you’re still using cable internet—or aren’t entirely sure what kind of business connection you have—here’s why it may be time for an upgrade.

Not All “Business Internet” Is Truly Built for Business

The term "business internet" gets used a lot—but it’s often just a marketing term to justify higher pricing, without providing a truly enterprise-grade service.

In many cases, the actual technology behind the service is the same as residential plans. That’s why it's critical to look beyond the label and understand the connection type behind your service—because that's where the real difference lies.

Breaking Down the Types of Internet Connections

The quality and performance of your internet come down to the infrastructure behind it. Here’s how today’s most common connection types stack up:

Copper & Coaxial Wire (DSL, T1, Cable)

DSL & Cable Internet: These use legacy infrastructure designed decades ago for residential use. While marketed to businesses, they suffer from limited bandwidth, higher latency, and inconsistent speeds.

T1 Lines: More stable than DSL and cable, but also significantly more expensive—and increasingly obsolete given what fiber now offers.

These technologies were a stepping stone for connectivity, but they’re no longer up to par for modern cloud-driven, real-time business needs.

Wireless Internet (Satellite, Fixed Wireless, Private LTE)

Wireless delivery is sometimes the only option in rural areas, but it should be a last resort if wired connectivity is available. These solutions come with higher latency, environmental limitations, and variable performance.

Fiber Optic Connections

Fiber is the gold standard for modern business internet. It uses strands of glass or plastic to transmit data as pulses of light, allowing for:

• Symmetrical upload/download speeds

• Ultra-low latency

• 99.99% uptime (with SLAs)

• Support for cloud apps, VoIP, video conferencing, and more

As an AT&T Partner Exchange Solutions Provider, ITS can help you qualify for AT&T Dedicated Business Fiber, which brings a private, uncontended fiber line directly to your business—often with waived installation fees or buildout incentives.

Why Cable Isn’t Enough Anymore

Cable internet, often delivered via coaxial cable, is inherently shared. This means performance can drop during peak hours when nearby users consume bandwidth.

In contrast, dedicated fiber ensures your business has its own consistent pipeline—no competition, no congestion. In an age of hybrid work, cloud migration, and always-on customer service, that difference matters.

Is Your Connection Aligned with Your Business Goals?

Your internet connection is the backbone of your business’s digital operations. And in 2025, relying on cable or DSL is like using a flip phone in a smartphone world.

If your business is still running on outdated infrastructure, we can help. As a certified AT&T

Partner Exchange Solutions Provider, ITS offers direct access to:

• AT&T’s Dedicated Fiber availability and buildout roadmap

• Custom pricing plans based on your usage needs

• Expert guidance on upgrading without disrupting operations

Ready to Upgrade your Business to Fiber Internet? Let’s Talk.

Let’s align your internet connection with your business goals—because 9 times out of 10, coaxial cable just isn’t enough.

Reach out today to schedule a free fiber consultation and take the first step toward faster, more reliable business internet at (805) 520-7020